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Our 'Ethic Construction' principles are something we've been working on ever since we started the company. It is our pattern language for making things strong, simple and appropriate to the task.

Our aim is to design and build durable, useful products. We do this by utilising quality fabrics and components, and design sensiblities gained in over a decade of experience of their properties.

Born from the New Zealand mountains. Designed with our stringent ethic of avoiding features that do not add to the core functionality of the product, our Backcountry products are highly respected by professional users in the harshest of climates and conditions..