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In the year of 2004 the Fallen footwear was begun by Jamie Thomas the professional skater. Thomas was often referred to as "The Chief" and took part in what should have been the partnership between he and the DC shoes company. Unfortunately however, Quick Silver acquired DC shoes later the same year so Thomas finally made the decision that this project would be moved into his own company instead, they were called the Black Box Distribution.

Even though Jamie Thomas has been skating since he was about 11 years old, he didn't get an actual start with industry until after he had moved to some place in Southern California. He had also done a little bit of filming with the Laban Pheidas before he decided on his own industry.

The very first full length video made for Fallen skate shoes actually came out in the spring of the year 2008. The video's name is "Ride the Sky". If you were to watch it you will enjoy watching the skating team for Fallen and their performance. It might even help you to decide to buy your own Fallen shoes.