It's a skate/snow/surf brand with a twist. Cooler than the mainstream brands and cutting edge in the way it does things. Analog is for those in the know. It's written in our DNA. It's woven into the fabric of our constitution. It was in Trevor Andrew's first Analog I-Pod jacket and it's scratched on the bottom of Nathan Fletcher's 4-fin. It's the ultra-thin thread that ties together surfing, skateboarding and snowboarding. It's the fearless voice calling you to Liberate, Unify, Mobilize and Resolve. It's non-digital, low-technology. It's the new elitism. It's Analogic.
