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New Wave is a New Zealand surfing brand with dedication to producing top-of-the-line shaped surfboards and clothing. Formed in 1980 the surf brand has shaped its way to the future with its excellent craftsmanship and passion going into every board produced.

New Wave is both an online and offline surf store located in Gisborne, New Zealand. The store offers a range of clothing for both Men and Woman as well as new surfboards and accessories. The New Wave website also offers more interaction for viewers by displaying various surfing photo galleries and also news and updates regarding local New Zealand surfing talent and competitions.