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Ology

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Ology
Ology was founded in 2003 and is New Zealand's unrivaled market leader in wake sport technology.

Our aim is to bring a new dimension to the art of towing, by enhancing your boats looks and usability and increasing your enjoyment on the water.

It all began with company founder Paul Russell, who decided to set up his own boat for use in competitive wakeboarding events. Paul researched options available at the time and discovered there were no New Zealand based suppliers of towers, and that those imported from the USA were expensive and poorly designed. So Paul decided to utilise his talent as a NZ Champion Fitter and Turner and began designing and building towers for himself and his friends. Before long the word had spread and Paul had orders left, right and centre for these new, innovative, high class Ology wakecraft products.

Ology has grown from humble beginnings to a multi national company that is firmly positioned within the New Zealand market. Ology products are designed using local skill and knowledge to provide premium wakeboarding equipment to the global market. Ology currently supplies products to many OEM boat manufacturers both in New Zealand and overseas.